Retail is selling goods or services from a business to a consumer. Unlike wholesale, which deals with purchase in bulk, retail deals with transactions of small quantities for the consumers own use. In today’s day and age retail businesses have become omnichannel. With the rise of internet and technology retailers are now selling on a number of online retail channels. When online retail comes into the picture, so does omnichannel customer support.

Traditionally a customer would go to a store in person and your customer support team present on site would deal with them, with the whole process becoming online, customers will now approach a retailer via calls, emails and social media. This is why having a good contact centre will benefit a retail business.

Let’s Dive Deeper Into How a Contact Centre Will Elevate a Retail Business

Better Customer Support

When you start providing services or selling your products on multiple channels including online platforms, good customer support becomes inevitable. A good customer experience will elevate your business. Partnering with a specialized contact centre will help you provide better customer services by taking a proactive approach and using omnichannel support. An outsourced call centre is designed to handle a myriad of customer issues, they will use their extensive experience to help your business provide a smooth and efficient customer experience. A good customer experience is directly proportional to customer retention and loyalty.

Better Accessibility 

New age customers need to be able to reach you whenever they want and through multiple channels they choose. It’s essential to provide 24/7 customer services through call, email, social media etc. A contact centre that provides an omnichannel customer support 24/7, you provide an interrupted customer service which leads to happy customers and more sales.

Brand Awareness

Call centres can function two ways; inbound that is when your customers contact you with their queries and outbound is when you reach out to your customers. When you use both inbound and outbound contact centre services, you can increase your brand awareness by reaching out to customers and be available for customers to reach out to you whenever they need to. Specialized contact centres are provisioned with omnichannel support, using a variety of channels including voice, email, social media platforms and live-chat. Your brand presence on multiple channels leads to an increased brand presence and builds customer trust.

Big Data Collection & Analytics

Contact centres that are designed to do the job, are equipped to provide data analysis in real time. The data is then utilized to swiftly provide feedback on the data that needs to be measured. A successful business makes necessary adjustments based on the collection of this data and the analysis made as a result.

Cost efficient 

Setting up an effective, omni-channel customer service system is expensive. If you’re providing the service in-house; you either spend a huge chunk of your budget on the setting up and operating the call centre or you save money and fail to provide the kind of customer support that is required in today’s competitive business world. 

When you partner with an outsourcing company that has an omni-channel customer support system in place, you are saving a lot financially. At the same time when you provide professional customer support, you are increasing your sales and gaining more financial benefits.

Consumer behaviour is rapidly changing and competition is increasing by the day; external factors like the recent pandemic and the world getting more digitized has made it quintessential for modern day businesses to have quality customer experience. Today’s customer needs 24/7 support available to them on multiple channels. To meet customer expectations, businesses should outsource to specialized contact centres. 

Keep in mind certain things before choosing a BPO to handle your customer services. 

  • Does the company provide data security?
  • Do they offer omni-channel support?
  • Do they have a 24/7 call centre?
  • Can they handle both inbound and outbound calls for you?
  • Do they use analytics and data to determine customer behaviours and trends?
  • How up-to-date is their customer support software? 

Check out to see how choosing NCRI as your customer support partner is the right move to make.